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What is The Best Way to Promote Your Content? Google AdWords vs Sponsored Social Media

Content comes in many forms: videos, blogs, white papers, infographics and social posts. With marketers all over the world churning out a huge amount of content every day, how can you make sure your business and its content gets seen?

There are a number of things you can do to promote your content, one approach is pay-per-click adverts, either on Google AdWords or social media platforms. What method is best for your business?

PPC (pay-per-click), also know as CPC (cost-per-click) is a method of paying for adverts to appear in specific web environments, with the purpose of encouraging an increased volume of clicks to website, landing pages or other types of content.

Google AdWords

Google AdWords is the most well-known platform for PPC delivery. It has been around for many years and is used by millions of businesses globally to place adverts in front of Google search users, as well as on Google’s partner website network (think those sidebar advert streams you often see on blogs). This article originally appeared on HarveyDavid.com, continue reading here.