6 Reasons Why Your Business Needs an Email Subscription Centre
Email list ‘churn’ – that is to say, the unsubscription of customers from an email subscriber list – is a growing problem in digital marketing. Modern day marketers devote a significant portion of their time and resources towards building up an engaged subscriber list, only for many to unsubscribe with one click for a variety of reasons: the messaging may not be relevant to them, they may suffer from email ‘fatigue’ or the messaging may simply not be suitable for them at that moment in time.
Consequently, preference centres are increasingly being seen as a way of reducing email list churn and ensuring customers receive timely and relevant communications from brands and businesses throughout the year. A preference centre is the list of options that customers are presented with when they want to change their subscription options – these include reducing the frequency of communication, choosing a different type of communication or unsubscribing altogether. So, what are the main benefits of a preference centre for a business? This article originally appeared on HarveyDavid.com, continue reading here.